Unlocking the Value of Occupancy Data for The Executive Centre

Our solution made the most of existing infrastructure — CCTV cameras at entry/ exits, digital door lock data for private offices, QR codes for member vs guest profiling, booking system data to compare actual usage of meeting rooms vs. bookings. We deployed additional seat sensors in meeting rooms and coworking areas to monitor seat usage, as well as added cameras to analyse the usage of bar and break out areas. This spatial and anonymous behavioural data was then collated and analysed by the Gaia platform. Data on people counts, average daily attendance, weekly attendance, peak hours for entry, meeting room and private office usage helped delineate daily and weekly patterns and identify opportunities to optimise spaces and streamline staff allocation based on actual trends in traffic.

For coworking operators, a deep understanding of members’ daily and seasonal patterns and preferences helps improve the experience and service on offer. Tracking visits helps coworking operators better plan space allocation between private offices, hot desks or conference rooms, and optimise their portfolio across multiple locations. Insights on space usage are also invaluable to companies as they transition to hybrid work models and collaborate with coworking operators for additional managed space. The analytics allow coworking operators to redesign their spaces based on actual data, rather than guesswork, to best meet the needs of their valued members.