Seamless identification verifies identities with privacy-first tokenisation

Trusted by hundreds of top organisations​

Our Mission Powering Seamless
and Personalised Experiences

Automate the identification process

Seamless Identification is Gaia's approach to verifying identities and managing access without friction. It combines tokenised identification, either through facial authentication or BLE tags, and strict privacy controls so you can recognise guests and control access at scale - while staying fully compliant.

From touchless check-in to recognition across facilities, every interaction is fast and respectful of personal data.

Tokenized identification through facial image or BLE tag
BLE mesh network coverage – Reliable detection across large facilities
Privacy-first architecture – GDPR compliant by design

ANSWERING A CHALLENGE Struggling with manual ID checks?

Replace slow, error-prone processes with instant facial and BLE recognition for customers, workforce and visitors. Touchless verification cuts wait times by 90% while boosting accuracy and satisfaction.

Problem

My identification process takes too long

Solution
Gaia delivers instant identity verification with tokenized facial images
Problem

I can’t use cameras to monitor our end-to-end guest journeys

Solution
Gaia’s mesh BLE network delivers instant visibility and situational awareness everywhere
Problem

We have concerns about processing facial images

Solution
Gaia delivers tokenized facial images, flexible data retention, and privacy-first infrastructure

Identification by camera and BLE tags

Guests at reception being identified by camera
Identification by camera
Guests at reception being identified by BLE tags
Identification by BLE tags

Dynamic profiles per department

Department-specific guest profiles in Gaia Pulse: Front Office and Restaurant views
Guest profile activates seamlessly as
guest approaches the Front Office (FO)
Guest facial images captured via
FO camera or mobile check-in
Guest profile activates seamlessly as
guest approaches the Restaurant
Leverages data from diverse systems,
unified through our Gaia Connectors

Two-Tier Identification

Detection with or without personal data on display

Use the same camera stack two ways: tokenised, privacy-preserving detection for routing and policy — or rich personal profiles when guests consent and your rules allow. You choose the tier per zone, journey, or role.

Tier 1

Anonymous profiles

Facial detection still runs for operations — but as anonymous or tokenised signals. Classify registered, unregistered, whitelist, or blacklist individuals without surfacing names or PII to every screen.

  • Protect personal info by default in shared ops views
  • Same lanes for access, alerts, and occupancy logic
Representative image for anonymous tier

Tier 2

Personal profiles

When identity is meant to shine through, profiles unlock tailored greetings, preferences, and premium service — with entitlements and history visible only to the roles you define.

  • Recognition tied to consented guest record
  • Personalisation without oversharing across departments
Representative image for personal profile tier

Trust & compliance

Data Security & Privacy

Seamless Identification is built for regulated environments: tokenised biometrics, clear retention rules, and workflows that keep guests in charge of their data.

Privacy by Design

Architecture and defaults minimise data exposure from day one.

GDPR Compliant

Lawful basis, DPA workflows, and EU-grade processing discipline.

Bank-Grade Security

Encryption, hardening, and monitoring fit for enterprise deployments.

Guests in Control

Consent, access, and erasure paths that respect the individual.

Our approach aligns with GDPR and partner security expectations.

GDPR Read our GDPR commitment

Facial recognition supports 3 camera types


Our BLE mesh network enables seamless, hardware-free end-to-end journeys

BLE mesh network coverage for seamless identification across your venue

BLE supports 5 tag types

Wearables & carry formats that work with Gaia

Mix accreditations, cards, wristbands, stick-on tags, and coin-style beacons — one mesh stack, consistent identification across your estate.

  • Tags on accreditations

    BLE tag on event accreditation or lanyard badge

    8 × 13 × 23 mm

  • Dual BLE × NFC cards

    Dual BLE and NFC key cards

    Ultra-thin cards

    85 × 54 × 1.3 mm

  • Wristbands

    BLE silicone wristband near a reader

    14 × 11 × 35 mm

  • Stickers

    Thin BLE sticker tags

    66 × 58 × 2.1 mm

  • Airtags

    Coin-style BLE tag (e.g. AirTag form factor)

    35 × 8 mm

The difference

With and without seamless identification

The same moment at reception — two outcomes for guests, data, and the business.

Without Seamless Identification
With Seamless Identification
Guests at reception without seamless identification
Guests at reception with seamless identification
Check-in
Manual
Automated
Experience
Anonymous
Personalised
Existing data leverage
Unused
Proactive
Business leverage
None
  • Operations
  • Services
  • Marketing
  • Security
  • Brand standards

Gaia visitor management platform demos showing guest operations and identification interface previews

Watch Gaia in action

Dive into our curated collection of videos, blog articles, and ebooks designed for guest operations. Get actionable insights on guest journey mastery, seamless identification tech, and hyper-personalization - watch case studies, live demos, read blogs and guides to elevate your operations.

Why Choose Gaia

Rapid Deployment

Kick-off in 2-4 weeks with pre-built connectors designed for common use cases

Flexible Integration

Connect with your existing systems through 15+ pre-built connectors and robust APIs

Scale with Confidence

Handle millions of guests with enterprise-grade infrastructure that grows with your needs

AI Staff Assistance

Leverage Gaia Pulse AI assistant for intelligent guest queries and knowledge management

Enterprise Security

GDPR compliant, secured with AES-256 encryption and built on AWS’s Security by Design

Proven Results

Trusted by 100+ of top organisations across sports, hospitality and travel

Gaia's capabilities
scaled to your business

Clients

FIFA

“The way our operations were working was not sustainable”

The way operations are working today is not sustainable and they cannot really manage guests and properly track the services they provide. Gaia gave them the ability to have a better identification of the guests, and to anticipate and understand what each guest is supposed to be doing. They want to get rid of Whatsapp messages, as they receive thousands of messages in groups that are impossible to follow. They want to anticipate services they need to provide and be ready for them. It means that if a person has arrived and gone to their hotel, it is reported that they arrived, were properly greeted, successfully checked-in, etc. If any issue happened, it is documented and reported. It’s really about improving visibility and awareness of the services, and to track whether the services are provided properly or not. What they need to achieve is service excellence with full awareness, and Gaia gives them that.

Team Lead Event Products, People, Technology and Operations, FIFA Technology
The Hongkong and Shanghai Hotels Group

“Game-changing guest experience”

Neoma demonstrated a genuine commitment to understand the nuances of luxury hospitality and to work with us to improve the overall guest experience. Neoma’s speed of development was very impressive and we continue to work closely with the team.

Matthew Lawson, Executive Director The Hongkong and Shanghai Hotels Group
Grand Hyatt

“Personalising the guest experience in 5-star resort”

The Gaia app user interface is user-friendly, making it easy to navigate and use. The integration of all features will greatly enhance the guest recognition and personalize the experience. Profile notes allow for important information or feedback from guests to be easily accessible by the team, significantly improving our operations. The app can be downloaded on all mobile phones, ensuring a widespread support for our Guest Recognition Program.

Area Vice President & General Manager Grand Hyatt
The Executive Centre

“Data and AI for the best experience”

As we try to wrap our heads around what the future of work is going to look like, it's important that we rely on more than just our guts, and data and AI is going to play an ever more important role in helping us create the best and most personalised work experience for everyone.

Chelsea Perino, Managing Director, Global Marketing & Communications The Executive Centre
PURE Group

“Truly the best and most reliable”

What we like about Neoma's service is its efficiency. Their work in Asia, that is a great advantage as we have many facilities in that region. They are very professional with a strong supporting team for service.

Kathryn Yeung, Regional Fitness Facility Manager PURE Group
SCCA Advisory

“They passed every single KPI”

We are pleased with the modularity and functionality of the platform as well as the excellent support from their professional team. They passed every single KPI that we and our customers set and they delivered.

Michael Economakis, CEO SCCA Advisory

At a glance

$120M Saved yearly through
automated workflows
2.2M Users processed on
the Gaia platform
170 Locations
covered
13 Countries
served

Frequently Asked Questions

Seamless Identification is Gaia's approach to verifying identities and managing access using tokenised facial authentication and BLE-based detection. No raw biometrics are stored; only irreversible tokens are used for matching, so you get fast, touchless verification with full privacy and regulatory compliance.

Face images are captured on the device, then converted into an irreversible token locally. Only the token is used for matching; raw images or biometric templates are not stored or sent to central servers. Geofencing can invalidate data when devices leave your premises.

Yes. The solution is designed for GDPR, PDPA, and similar regulations. We support consent, purpose limitation, data minimisation, retention limits, and the right to erasure. We do not store raw biometric data.

BLE mesh is a network of Bluetooth Low Energy beacons and readers that work together to detect and identify guests carrying BLE tags or using the Gaia app. It provides continuous coverage across large venues with no dead zones.

Most deployments are completed in 2-4 weeks. Pre-configured templates and connectors for access control and guest systems speed up implementation.