Journey Mapping in Guest & Journey Management
Map and understand the customer journey to identify opportunities for engagement, optimisation, and personalised experiences
The Challenge
Limited understanding of the customer journey across touchpoints, hindering effective engagement and optimisation of marketing efforts.
Resource Allocation
Limited Record of Guest Journeys
Our Journey Mapping Solution
Optimise marketing efforts and deliver personalised experiences by mapping and understanding the customer journey across touchpoints.
Comprehensive Customer Journey Mapping
Utilise the Gaia platform to map and understand the customer journey across touchpoints, from initial awareness to post-stay interactions. This enables organisations to identify key moments of engagement, optimise marketing efforts, and deliver operational resources at each stage of the customer journey.
Data-Driven Insights
Leverage data and analytics on Gaia to gain maximum visibility at various touchpoints. This empowers organisations to make informed decisions, create targeted marketing campaigns, and provide relevant content that resonates with customers at each stage of their journey.
Customer Success See how businesses like yours deliver results with Gaia
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Clients
“The way our operations were working was not sustainable”
Team Lead Event Products, People, Technology and Operations, FIFA Technology
“Game-changing guest experience”
Neoma demonstrated a genuine commitment to understand the nuances of luxury hospitality and to work with us to improve the overall guest experience. Neoma’s speed of development was very impressive and we continue to work closely with the team.
Matthew Lawson, Executive Director The Hongkong and Shanghai Hotels Group
“Personalising the guest experience in 5-star resort”
The Gaia app user interface is user-friendly, making it easy to navigate and use. The integration of all features will greatly enhance the guest recognition and personalize the experience. Profile notes allow for important information or feedback from guests to be easily accessible by the team, significantly improving our operations. The app can be downloaded on all mobile phones, ensuring a widespread support for our Guest Recognition Program.
Area Vice President & General Manager Grand Hyatt
“Data and AI for the best experience”
As we try to wrap our heads around what the future of work is going to look like, it's important that we rely on more than just our guts, and data and AI is going to play an ever more important role in helping us create the best and most personalised work experience for everyone.
Chelsea Perino, Managing Director, Global Marketing & Communications The Executive Centre
“Truly the best and most reliable”
What we like about Neoma's service is its efficiency. Their work in Asia, that is a great advantage as we have many facilities in that region. They are very professional with a strong supporting team for service.
Kathryn Yeung, Regional Fitness Facility Manager PURE Group
“They passed every single KPI”
We are pleased with the modularity and functionality of the platform as well as the excellent support from their professional team. They passed every single KPI that we and our customers set and they delivered.
The way operations are working today is not sustainable and they cannot really manage guests and properly track the services they provide. Gaia gave them the ability to have a better identification of the guests, and to anticipate and understand what each guest is supposed to be doing. They want to get rid of Whatsapp messages, as they receive thousands of messages in groups that are impossible to follow. They want to anticipate services they need to provide and be ready for them. It means that if a person has arrived and gone to their hotel, it is reported that they arrived, were properly greeted, successfully checked-in, etc. If any issue happened, it is documented and reported. It’s really about improving visibility and awareness of the services, and to track whether the services are provided properly or not. What they need to achieve is service excellence with full awareness, and Gaia gives them that.