Case Study
Fostering Engagement & Interactivity at a Global Conference
The Challenge
How do you build a platform for real-time engagement at a global tech conference? And how do you allow a large audience to interact in a meaningful way?
Industry: Conferences, Events
Measurable Results
95%
Open rate for conference app
6x
Questions raised during sessions
Boost
Audience engagement and interactivity
95%
Open rate for conference app
6x
Questions raised during sessions
Boost
Audience engagement and interactivity
The Project
Hosted by KPMG, The Connected City Conference showcases innovations for the next generation of city living. The eventfeatures global and regional speakers, and showcases cutting-edge technologies from IoT, blockchain and AI to data analytics. The organisers of the event wanted a shared platform for moderators, speakers and participants, with the ability to interact and engage with their audience in real-time.
At live events, time is critical. Moderators usually have only a couple of minutes to gather questions. The mobile app delivered on both counts: as a platform for content and resources, but also to spark discussions.
What We Did
A web app and live polling to give audiences a voice
We created a web app for participants and moderators, and paired this with an account on a cloud-based platform to help organisers access insights and activate content in realtime. The audience used their smartphones to submit questions which showed up instantaneously on the app. This created opportunities for everyone in the group to participate and express their opinion, to gather thoughtsand explore perspectives in real-time.
- Smart City Conference web-app for participants and moderators with
- Chat messenger
- Live Q&A and voting
- Speaker biographies
- Agenda
- Insights library
- Live content
- Presentations
- Account on a cloud-based platform with real-time content activation and analytics
The Impact
Higher engagement and interactivity to power a successful event
By using the potential of interactivity, the hosts were able to get a quick overview of what their live audience wanted to know about and themes they were most keen to explore. Audience questions brought authentic engagement and depth to panel discussions. With high open rates and 6x times the usual number of questions raised, the app and platform made for an event that was thought-provoking and enjoyable - for everyone involved.
- 95% open rate
- 6x questions raised
- Real-time content activation
- Boost audience engagement and interactivity
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