Case Study
Powering High-
Engagement KTEL Bus Journeys
in Greece
The Challenge
How do you enhance bus journeys with targeted offers and services to build a traveler-centric experience?
Industry: Transportation
Measurable Results
80%
Inter-regional transport across Greece covered
440
Geofencing spots across Greece
Boost
Engagement with app users in transit
80%
Inter-regional transport across Greece covered
440
Geofencing spots across Greece
Boost
Engagement with app users in transit
The Project
Founded in 1952, KTEL is the primary intercity public transport bus service in Greece. A cooperation of 62 regional bus companies, KTEL provides 80% of all inter regional passenger transportation in the country. The project aimed at augmenting the KTEL mobile application with targeted advertising to build a more connected transit experience.
We are pleased with the modularity and functionality of the platform as well as the excellent support from their professional team. They passed every single KPI that we and our customers set and they delivered.”
- Mike Economakis, CEO, SCCA Advisory
What We Did
Geofencing to deliver timely, targeted messaging in-transit
We established geofence perimeters at 440 locations across Greece, paired ths with the travel operator’s mobile application and a cloud-based account for real-time analytics. The set up allowed KTEL to send text or push notifications on an opt-in basis to mobile devices that entered or left the defined area. The campaign’s airm was to drive customers to drive and scale engagement with local businesses, so our team optimised by targeting audiences based on location and behavioural attributes.
- 440 geofencing spots across Greece
- KTEL mobile application with e-ticketing and targeted advertising
- Account on cloud-based SCCA Advisory (reseller) platform with real-time analytics
The Impact
Engage travellers, when - and where - they were most likely to purchase
Connecting customers with timely product offers and campaigns in their vicinity made for a more positive, engaged transit experience zs well as an increase in sales during this time. Because of the precision of the targeting strategy, our rich media app engagement rate met and exceeded existing benchmarks by X to Y%. with specific, targeted campaigns that influencedat just the right time. The solution allowed KTEL greater insights into how travellers consume and take physical action with ads — ultimately, driving higher customer satisfaction.
- Higher engagement with app users while travelling
- Higher customer satisfaction
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